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CASE STUDY

Automotive software – creating a market leader

This small automotive company offering performance software was riven by shareholder disputes and disagreements, with its potential constrained by structure and finance, and growth limited by a narrow market and technological barriers.

A full ValueStep programme transformed the company into a potential global leader, with no debt and reliable profit, and an extensive product range across numerous automotive marques.

Line of black cars parked in front of a building.

Outcome

Our work has transformed this struggling and underperforming company into a highly profitable, globally positioned business with year-on-year revenue growth and strength across several automotive marques for an expanding product range.



The net value gain exceeded £5m.

OTHER CASE STUDIES

The Value Step

At the heart of our programme was the introduction of a new chairman and executive leadership, who led the creation and development of a five-year business strategy, plus a merger and corporate restructuring supported by refinancing and an ownership change.



The specific activities we have undertaken include:

  • Creation of the company’s first business strategy.
  • Overseeing a major change in shareholder structure and business refinancing.
  • Diversifying the business into new manufacturer marques and extending the product range to encompass hardware.
  • Rebranding the business and extending its marketing to social and digital media.
  • Establishing a new senior management group and departmental structure.
  • Extending operations and introducing a major stock management system in a new, leased warehouse.
Black sports car parked on a city street next to a building.